Best Dress Stores: 2024 Edition Share on Social Media

The results are in and we've heard some of your favorite boutiques to shop at. The stores in this year's top 10 list specialize in custom designs and cater specifically to pageant girls and women and your prom needs. To find a pageant or pageant retailer near you, visit Pageant Planet Directory to begin. Or if you're a retailer who would like to be added to our prom and pageant directory then click here to create your free profile. Use this list to find your dream prom dress or your winning pageant dress.

Each year, a ton of really great stores are left out of the potential nominees for these awards solely because they haven't been nominated or don't have a profile. Don't miss out on the recognition you deserve for the hard work you do all year long. Create a profile in our directory to qualify for Best in Pageantry awards season, connect to your clients' profiles in the directory and encourage your clients to nominate you for an award each year!

Top Dress Stores of: 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016

Top 10 Dress Stores of 2023

10. Madison Avenue

9. Crowning Around

8. Glamour Formals

7. Dazzles Pageant and Prom Apparel

6. Larissa CoutureLV

5. Pop Pageantry

4. Glam Squad Prom and Pageant

3. Ashley Rene's Prom and Pageant

2. Viper Apparel

1. Beauty Queens Galore Prom and Pageant

Top 10 Dress Stores of 2022

10.) LarissaCoutureLV

Larissa Couture LV

 

9.) Glamour Formals

Glamour Formals
 

8.) Madison Avenue

Madison Avenue

7.) The Foxy Lady

The Foxy Lady

 

6.) tulle + dye shoppe

tulle + dye shoppe

5.) Beauty Queens Galore Prom & Pageant

Beauty Queens Galore Prom & Pageant

4.) Viper Apparel

Viper Apparel

3.) Glam Squad Prom and Pageant

 Glam Squad Prom and Pageant
 

2.) Henri’s Cloud Nine

Henri’s Cloud Nine

1.) Ashley Rene’s Prom and Pageant

Ashley Rene’s Prom and Pageant

 

Top 10 Pageant Dress Stores of 2021

10. Sophisticated Curves

Sophisticated Curves

9. Flirt Prom & Pageant

Flirt Prom and Pageant

8. Girli Girl Boutique

Girli Girl Boutique

7. Henri's Cloud Nine

Henri's Cloud Nine

6. The Foxy Lady

The Foxy Lady

5. Madison Avenue

Madison Avenue

4. Glam Squad Prom & Pageant

Glam Squad Prom and Pageant. Photo: Images by Seb

3. Ashley Rene's

Ashley Rene's

2. Beauty Queens Galore

Beauty Queens Galore

1. Viper Apparel

Viper Apparel

Top 10 Pageant Dress Stores of 2020

10. Viper Apparel

“I visited Viper Apparel for the first time back in February and I was so impressed! Even though they were very busy, I was still greeted with a friendly face and they actually took the time to walk around the store with me and help me pick out dresses! I ended up finding an amazing evening gown and a sassy jumpsuit for interview (still have not worn them yet) But I can't wait to show off my wardrobe!” -Sophia Johnson

Viper Apparel Spring 2020 Preview
Photo by: Viper Apparel 

9. That’s My Dress

“I have had the honor to work with Val at Thats My Dress for several years now on a professional and personal level. She truly cares for each client and her attention to detail is second to none! She takes the time with each customer to understand their needs and wants to find the perfect outfit or dress to complete their look! Plus she has amazing prices and a fantastic selection to choose from! TRUST ME YOU WILL JUST LOVE WORKING WITH THATS MY DRESS!!!!” -Saryna Ritter

Val and contestants of Queen Beauty USA #valdressmetowin
Photo by: That’s My Dress

 

8. Beyond Expectations Formals

“Jen and her staff are amazing! They go above and beyond what is expected! I would highly recommend Beyond Expectations Formals to anyone. They will help you find your dream dress!” -Tanya Jones

American Women of Service Queens 2021
Photo by: Monica Joubert

7. Michelle’s Formal Wear

Photo by: Dwayne Culpepper- DC Photos 

6. Madison Avenue

“I live in California and needed a dress for a formal event while visiting family. Madison Avenue had a great selection of beautiful dresses and formal gowns to choose from. The staff was knowledgeable, very friendly, and helped me find the perfect dress. Would highly recommend shopping at Madison Avenue.” -Kelley Sharpe

Johnathan Kayne at Madison Avenue, a JK customs retailer
Photo by: Madison Avenue @madisonavenueky

5. The Foxy Lady

“The true one-stop shop for everything pageant!” -Dreisa Sherrill

Prom 2021 Fashion Show
Photo by: The Foxy Lady @shopfoxylady

4. Miss Priss

Miss Kentucky Teen America 2020 Gabriella Hembree
Photo by: Miss Priss @missprissgowns

3. Glam Squad Couture

“Glam Squad is every pageant (prom) girls dream. Patti is so wonderful to work with. Glam Squad is always able to help me find the perfect gown for my pageant competition or an evening out! If I could give them more than 5 stars, I would!” -Carrie Vargas

Glam Squad Models: Tiffany Ticlo, Peyton Patrick, Amber Cochran, Josephine Taylor
Photo by: Lisa Schaaf, PG Photography

2. Henri’s Cloud Nine

“The people at Henri’s give their time and attention to finding the gown, dress, shoes, accessories appropriate and becoming to each individual. It is not about the sale it is about bringing out the best in each person that walks through the door. The experience many times over for my daughter and myself has been both personal and professional.Being involved with the Henri’s team has been a wonderful experience all around.” -Bernadette Kish

Henri’s Cloud Nine Models
Photo by: Edwin Shaw Photography, pageantimages.com 

1.Ashley Rene’s Prom and Pageant

“If I could give Ashley Rene's and the Ashley Rene girls 10 stars, I would! We've made the 4 hour trip multiple times (each way) and it is always worth it! They really get to know their clients and what will work best for them - they have picked out the most amazing outfits for my daughter, ones we didn't initially go in for, but ended up being perfect for her! They treat you as if you are their only client and truly show an interest in every girl that walks through the door!” -Abby Kawula

Ashley Rene’s Girls: Rachel M. Hodson, Samantha Woolverton, Claire Shippy
Photo by: Meagan Gilbert Photography

 

Top 10 Dress Stores of 2019

10. Castle Couture

Castle Couture placed at the 10th spot on our list of Top 10 Dress Stores this year!

Imagine walking into a mini castle, where it feels as though the marble floors go on for miles, there’s a grand staircase straight out of a fairy tale, and, as you take your first steps in, you are greeted with smiles and warmth. This is what it’s like to visit Castle Couture!

Speaking of queens, since 2008, the successful retailer has dressed queens like Sammi Mazza, Miss New Jersey Collegiate America 2019, when she competed at Miss Collegiate America, and has also provided gowns and wardrobe for contestants competing in the Miss and Teen New Jersey USA pageants, as well as Mrs. New Jersey America. In addition to all of those lovely ladies, Teresa Giudice, New York Times bestselling author and cast member of the Real Housewives of New Jersey, is a regular client. And, Miss USA 2018 Sarah Rose Summers purchased her wedding dress here.

Castle Couture is over 40,000 square feet of pure beauty, elegance and luxury. They offer one of the largest selections of couture bridal and evening wear gowns on the east coast as well as being one of the biggest prom boutiques in New Jersey.

Sammi Mazza, Miss New Jersey Collegiate America 2019. Photo: Sheldon Smith Photography

9. Terry Costa

Texas-based boutique, Terry Costa was selected for the number nine spot!

Terry Costa has the most unique gowns in Dallas and the hottest styles from your favorite designers like Sherri Hill, Madison James, Faviana, Scala, La Femme and more! They have hundreds of brand new dresses that are on point and in your budget.

Obviously, since Terry Costa is in Texas, they serve a lot of pageant clients including contestants from America’s Elite Miss, Miss Heart of Texas, National American Miss, International Junior Miss and this year’s Miss Texas’ Outstanding Teen 2019, Allie Graves!

Terry Costa has spent years building relationships with the top prom dress designers. Now, they’ve partnered together with a few favorites to create one-of-a-kind prom styles just for you. These gowns are called TC Exclusives! These are dresses that have been crafted exclusively for Terry Costa customers. You won’t find them anywhere else!

Miss Texas’ Outstanding Teen 2019, Allie Graves wearing a gown from Terry Costa. Photo: Sergio Armas

8. Le Chic Prom and Pageant Boutique

Placing at number eight on the list this year is Le Chic Prom and Pageant Boutique! This boutique in Iowa is so beloved, that pageant girls will travel thousands of miles from all over the United States just to visit.

Part of the appeal is obviously the outstanding merchandise, but the bigger draw is probably the warm customer service and dedication that this store is known for. Contestants from all systems tag Le Chic Prom and Pageant Boutique thank the owners and staff for their tireless assistance while they were in the boutique.

Titleholders like Miss Missouri Elementary 2019 Mailyn Marsh, Miss Iowa America 2019 Emily Tinsman, and Miss Nebraska USA 2019 Lex Najarian, are just a few of their fans!

Miss Missouri Elementary 2019, Mailyn Marsh wearing a gown purchased at Le Chic Prom and Pageant Boutique. Photo: Mailyn Marsh

7. That's My Dress

Selected for the seventh spot is That’s My Dress in Fredericksburg, Virginia!

Owner Valerie and her daughters strive to take care of brides and pageant girls, as if they were their own daughters or friends. They go out of their way to deliver the best and most inspired experiences for each and every one of their clients

They are proud to be one of Central Virginia's largest Bridal, Pageant and Prom stores, and they are honored to serve Military families with a 10 percent military discount with proof or ID.

The store has a loyal fan base in the state of Virginia, but more and more clients from other states are beginning to discover this little gem, such as contestants and titleholders from United States National Pageants, National American Miss, Royal International Miss, International and Mrs. Tourism, to name just a few.

One of the contestants that That’s My Dress has outfitted is Miss Virginia Jr High School America 2019 Hannah Grau!

2019 Miss Virginia Jr High School America Hannah Grau in an outfit from That's My Dress. Photo: Sheldon Smith Photography

6. Z Couture

Placing in the number six position on the list this year is Z Couture!

Z Couture is a local family owned and operated boutique from the proud state of Texas. They are Austin’s premier formal wear store specializing in prom dresses, homecoming dresses, pageant gowns and more! They carry dresses, formal wear and accessories for everyone in every price range! They also carry top designers like Sherri Hill and Jovani, in sizes 00-26.

Z Couture caters to the needs of contestants from every pageant system in central Texas including Miss Texas USA, Miss Texas Teen USA, Galaxy pageants, Miss Asia USA and IJM, but one of their special clients is Nicki Dipietro International Junior Miss Texas 2019!

Miss Texas Galaxy Titleholders in Z Couture. Photo: @jasminecorrea_

5. Foxy Lady

Coming in at the number five spot is Foxy Lady in Myrtle Beach, South Carolina!

The Foxy Lady was founded in 1972 by Paula Benik. The store has grown from modest beginnings to a beautiful, spacious luxurious space. Through all the growth and expansion The Foxy Lady's reputation as an upscale ladies fashion boutique has never wavered. Over the years The Foxy Lady has retained its focus while keeping current with the ever-changing fashion trends.

A strong commitment to customer service is a priority at The Foxy Lady. The large southeastern customer base is a testament to this. The Foxy Lady takes pride in making your online shopping experience exciting and rewarding. Their professional staff is known for being extremely knowledgeable, helpful and courteous.

Miss USA 2019 Cheslie Kryst modelling for The Foxy Lady. Photo: @shopfoxylady

4. Glam Squad Couture

Selected for the number four slot is Glam Squad Couture! The most prestigious store for all things Designer Pageant, Prom, Homecoming or any Special Occasion dress in Arizona!

This shop carries Sherri Hill, Mac Duggal, Jovani, Ashley Lauren, Colors Dress, Johnathan Kayne, Shail K and so, so much more. This is the ONLY store in AZ where you can find Sherri Hill Couture and Mac Duggal Pageant!

Glam Squad Couture has a staggering amount of pageant fans from every pageant system, including the gown designers themselves! These people are in the business of making dreams come true! 

Savannah Wix Miss Arizona USA 2019 wearing a Glam Squad Couture Sherri Hill gown at Miss USA 2019. Photo: Patrick Prather

3. Viper Apparel

Ranking at number three is Viper Apparel in Michigan! Viper Apparel’s selection is a cut above the rest!

The retailer, which now has two locations, is the Official Sponsor of the Miss Michigan and Miss Michigan Outstanding Teen Pageants as well as Miss Nevada and Miss Nevada's Outstanding Teen Pageants. Miss Michigan 2019 Mallory Rivard, and Alexandria Kelly Miss Grand Michigan 2019 and first Runner-up to Miss Grand United States are two of their clients!

Their elegant and classic dresses with crown-worthy designs in magnificent fabrics and colors have shared the spotlight more than we can count. Strategically placed beaded appliqués, full glitz or subtle raw silks are available by many different designers.

They are a new Sherri Hill Couture store for the state of Michigan as well as a premiere Jovani retailer!

Alexandria Kelly Miss Grand Michigan 2019 competing in a Viper Apparel dress. Photo: @alexandriakelly96

2. Ashley Rene's

Selected for the number 2 spot is Ashley Renes in Indiana! Not only does Ashley Rene specialize in prom and special occasions, but they are also a leader in the pageant industry. Their staff is knowledgeable and experienced with all major pageant systems.

They are honored to be the official National Wardrobe sponsor of National American Miss and an official National Wardrobe sponsor of Miss America's Outstanding Teen, along with so many other pageant organizations that are too numerous to mention.

They now offer an exclusive store, Ashley Rene’s Couture, where they specialize in high-end couture gowns. Here, you can create the dress of your dreams through designers such as Sherri Hill, Fernando Wong, ASHLEY lauren, and more!

2018-2019 National All-American Miss wearing Ashley Rene's. Photo: @ashleyrenes

1. Henri's Cloud Nine

Topping the list for the second year in a row is the incomparable Henri’s Cloud Nine! Henri’s Cloud Nine has worked with many pageants this year, in fact the spectacular hot pink gown that Miss Teen USA 2019 Kaliegh Garrett wore while winning the national title came from Henri’s!

Henri’s provided gowns for the contestants from District of Columbia, Ohio, Connecticut, Michigan, Hawaii, Virginia, Vermont and Kentucky when they competed in the Miss USA and Miss Teen USA pageants.

They are also the proud sponsor and host of Ohio, Michigan and Kentucky’s Miss, Jr. High, High School and Collegiate America State Pageants.

Visit their flagship location in Minerva or the Columbus prom dress store, if you happen to be visiting the great state of Ohio. But, if you can’t make it to either of their locations personally, you can visit them online. As a platinum level retailer, Henri’s holds the highest account status with all of their designers, so you’ll be sure to find the best in designer pageant, prom and homecoming apparel.

Miss Teen USA 2019 Kaliegh Garris in her winning Sherri Hill gown from Henri's Cloud Nine. Photo: Patrick Prather

Top 10 Pageant Stores of 2018

10. Terry Costa

Texas-based boutique, Terry Costa, was voted in the 10th spot for the Top Pageant Stores of 2018. It has worked with many pageants this year in the great state of Texas, as well as other states in the south and more!

Pageant dresses fit for a crown? From Faviana to Sherri Hill, Terry Costa gowns fit the bill. Show the judges your innate beauty in a buxom ball gown dress. Wow them with your winning smile by showcasing yourself in sequins. All of the elegant evening gowns at this Dallas-based store are specifically designed to help you stand out from the crowd. Want to win the title in a pageant dress with as much charisma and talent as you? Browse their curated selection of designer pageant gowns!

“Terry Costa is amazing,” one reviewer said. “They give everyone personalized service. They take the time to help you find the perfect dress for you. Every person there is the best the industry has to offer. They have the best selection and all the right accessories. We are customers for life.”

Photo: Terry Costa

9. Tulle + Dye

Tulle + Dye was voted in the ninth spot for the Top Pageant Stores of 2018. This store has been backed by a former Miss Universe and Miss Universe Organization staffer. It’s the perfect place to find red carpet and high-end pageant looks.

From red carpets to runways, Tulle + Dye, located in Santa Clarita, California, has been there and they know what you need! Evening and pageant gowns, prom, cocktail and party dresses and more. Whether you’re strolling down the aisle or the red carpet, they will make you look and feel like a million bucks!

Surrounded by gorgeous gowns but can’t seem to find the one that captures your vision and personality? Don’t worry, they can create a one-of-a-kind dress to fit any special occasion. Tulle + Dye's seamstress has years of experience sewing beautiful creations for celebrities like Lady GaGa and Penelope Cruz.

“Tulle + Dye is the cutest boutique dress retailer,” one reviewer said. “The owner Jane is supportive and as a bonus, used to work for The Miss Universe Organization so she knows her stuff. Not only does she have all the top designers, but she loves to find new & obscure designers, so you have plenty of options.” 

Photo: Tulle + Dye

8. Glam Squad

Glam Squad was voted in the eighth spot for the Top Pageant Stores of 2018. If you’re looking for pageant wardrobe in Arizona, Glam Squad is the place to go. It has worked with many pageants this year, such as Miss Arizona America, Miss Arizona High School America, NAM and more!

Glam Squad Couture is your one-stop prom and pageant shop located in Scottsdale, Arizona. It is the official state sponsor of Miss Arizona USA, Miss Arizona Teen USA, Miss Arizona America and Miss Arizona's Outstanding Teen, which means it knows glamour! Glam Squad can definitely hook you up with your dream dress for your next pageant.

“Great store,” one reviewer said. “with only the best designers and really cares about their customers!”

Photo: Glam Squad Couture Facebook

7. Noell

California-based store, Noell, was voted in the seventh spot for the Top Pageant Stores of 2018. In 2017, it was voted the into the same spot for best pageant stores! It has worked with many pageants this year, such as Miss Mexico US National, Miss West Coast, Miss Latina Cosmopolitan and more!

Listed among the Los Angeles Times “Treasures of LA,” Noell carries one of the largest collections of ladies evening and cocktail attire on the West Coast including over thirty brand names, all by prominent designers from the United States and Europe.

Located in the heart of the Garment District and within miles from Hollywood and Beverly Hills, Noell is a favorite among celebrities, costume designers, stylists as well as many international clients, including royalty. The stunning, new showroom is a top destination for weddings, prom or any special occasion!

“Going to Noell is an experience,” one reviewer said. “They have an amazing amount of dresses in stock and their building is huge, so you don't feel claustrophobic unlike many other dress stores. Nicole, who is one of the sweetest ladies you will ever meet, is always there and happy to help. Not only does she make sure you are happy, but she also coordinates opportunities for her clientele.”

Photo: Noell Facebook

6. Lasting Impressions

Lasting Impressions was voted in the sixth spot for the Top Pageant Stores of 2018. Lasting Impressions has locations in Alabama and Georgia and another location opening in Florida soon. It has worked with many pageants this year, such as Miss Universe Puerto Rico and Miss Georgia USA and more!

Lasting Impressions Formal Wear is located in Columbus, Georgia, and Eufaula, Alabama, and will be opening a new location in Florida.

With a rich history in the prom and pageant industry, Lasting Impressions has dressed girls from the East coast to the West coast and all the areas in between. From Miss USAs to Miss Americas, country music stars to reality stars, the store has been fortunate to dress them all. When you leave their store, you will have the perfect competition wardrobe!

So, the next time you need a prom, pageant, homecoming or special event dress, just know that Lasting Impressions is your one stop shop. When you are ready to turn heads, they’re ready to help!

Photo: Lasting Impressions

5. Infusion Pageant Boutique

Infusion Pageant Boutique, based in Rhode Island, was voted in the fifth spot for the Top Pageant Stores of 2018. It has worked with many pageants this year, such as Miss Rhode Island's Outstanding Teen, Mrs. Connecticut America, Miss New Jersey USA, Miss Massachusetts Teen USA, Miss Rhode Island US International and more!

Infusion Pageant Boutique may be located in one of the smallest states in the nation, but they are huge when it comes to customer service! Their faithful fans have made them New England's premier pageant, prom, social occasion and homecoming boutique. They have proudly dressed numerous pageant winners from Rhode Island, Massachusetts, Connecticut and across the nation. Whether competing in a pageant or picking the perfect dress for your next event, Infusion Boutique is sure to have your dream dress!

Nicole Pallozzi being crowned Miss Rhoad Island USA 2019 in her Fernando Wong from Infusion Boutique. Photo: Infusion Instagram

4. Le Chic Prom & Pageant Boutique

Le Chic Prom & Pageant Boutique was voted in the fourth spot for the Top Pageant Stores of 2018. This Iowa-based store dressed this year’s Miss USA 2018, Sarah Rose Summers, as well as Miss Iowa America 2018, Mikhayla Hughes-Shaw. In 2017, it earned the sixth spot on the Top Pageant Stores of 2017 list.

Le Chic Prom & Pageant Boutique is located in Muscatine, Iowa, and first opened its doors over five years ago. They might be a newer store and a smaller brand, but the owners, Stacey and Heather DeLong have managed to garner a huge following, attracting customers from all across the United States. Le Chic’s unique brand of small town values, dedication to customer service and sincere appreciation of their clients, has made this boutique a staple of formalwear in the Midwest. 

It’s no wonder that their fan votes increased this year. This store has outfitted many titleholders from the across the Midwest in the Miss America, Miss America's Outstanding Teen, Miss USA and Miss Teen USA pageants. With a large selection of major designers collections, you are sure to find your perfect dress here!

Miss USA 2018 winner Sarah Rose Summers, wearing the gown that she got from Le Chic. Photo: Vanbrosgirls

3. Bridal Elegance

Illinois-based store Bridal Elegance was voted in the third spot for the Top Pageant Stores of 2018. It has worked with many pageants this year in the state of Illinois and surrounding areas and more nationwide!

You need the perfect dress to make the right statement. You try on dress after dress at every shop that you go to, but can't find the right fit or color. Don't resign yourself to buying a dress that doesn't show off your style! You won't have that problem at Bridal Elegance & Pageantry. When you're looking for THE dress, you need a store that has a large selection of colors, styles and sizes. If it's the dress of your dreams, it should complement you perfectly. They have the largest selection you need with the expert advice you require to find your perfect dress.

Bridal Elegance is located in Ottawa, Illinois, and is the Midwest's largest bridal, prom and pageant store. It carries designers MacDuggal, Sherri Hill, Johnathan Kayne and more. If you're looking for a show-stopping dress for your next pageant, Bridal Elegance may have exactly what you're looking for.

Photo: Bridal Elegance Website

2. Ashley Rene's

Ashley Rene's was voted in the second spot for the Top Pageant Stores of 2018. It has worked with many pageants this year in the Midwest and surrounding areas and more! Ashley Rene’s sponsored the National American Miss Runway Show and opening number dresses.

Ashley Rene's is Indiana's largest Prom and Pageant boutique, and they are also Indiana and Michigan's ONLY Sherri Hill Couture Retailer and one of the Top 10 Prom stores in the country. Ashley Rene's is moving to Heritage Square in Granger, Indiana early January 2019! They will be opening two locations in Heritage Square: Ashley Rene's Prom & Pageant and Ashley Rene's Couture. They are extremely excited to offer our clients a bigger and better experience with Ashley Rene's.

They will be posting sales, moving and grand opening dates there! Their gowns have graced the stages of Miss America, Miss USA, red carpets and more. Additionally, they have dressed thousands of high school girls for prom, homecoming and winter formals across the country. No matter what you're looking for, Ashley Rene's is your one-stop-shop for all things prom and pageant!

Ashley Rene's Prom and Pageant Store Inside. Photo: Ashley Rene's

1. Henri's Cloud Nine

Henri's Cloud Nine was voted into the first place spot for the Top Pageant Stores of 2018. Henri’s Cloud Nine placed second in last year’s Top Pageant Stores of 2017 list. It has worked with many pageants this year, in fact Henri’s is the proud sponsor and host of Ohio, Michigan and Kentucky’s Miss, Jr. High, High School and Collegiate America State Pageants.

At Henri’s, your personal pageant stylist will help you find or create the perfect dress by carefully considering your event, body type, personality, style and budget. Decades of experience crafting looks that wow the judges, paired with an unmatched selection of styles, is what sets Henri’s apart from every other pageant dress store.

Visit their newly remodeled Columbus prom dress store or shop their flagship location in Minerva, if you happen to be visiting the great state of Ohio. But, if you can’t make it to either of their locations personally, you can visit them online, where you’ll be sure to find the best in designer pageant, prom and homecoming apparel.

“I’ve been going to Henri’s for years and I’ve always had amazing experiences,” one reviewer said. “Every employee is knowledgeable about each designer, dress, and occasion, and it makes the experience amazing!” 

Photo: Henri's Facebook

Top 10 Prom Stores of 2018

10. Beyond Expectations

Beyond Expectations was voted in the 10th spot for the Top Prom Stores of 2018. It has worked with many girls this year in the Mississippi and surrounding areas for their proms, pageants, parties and more!

Beyond Expectations' designer dress showroom in Ridgeland, Mississippi, boasts a collection of the world's most sought after names in prom dresses, pageants, party and evening wear. They are the area's largest trusted retailer of brands like Sherri Hill, Jovani, Tony Bowls, Mac Duggal, Jonathan Kayne, Scala, Angela & Allison, Dave & Johnny, Benjamin Walk and many others. Beyond Expectations' years of experience allow them to offer you the best selection of evening and pageant gowns by the industry's most winning designers.

“Jen and her staff are amazing,” one reviewer said. “They go above and beyond what is expected! I would highly recommend Beyond Expectations Formals to anyone. They will help you find your dream dress!”

Photo: Beyond Expectations Formals Facebook

9. Viper Apparel

Viper Apparel was voted in the ninth spot for the Top Prom Stores of 2018. It has worked with many girls this year in the Michigan and surrounding areas for their proms, pageants, parties and more! Viper Apparel Prom & Pageant is proud to be the official wardrobe sponsor for a variety of pageant systems including the Miss Michigan and Miss Michigan’s Outstanding Teen pageant, Miss Nevada's Outstanding teen, Miss Michigan USA and Miss Michigan Teen USA, as well as local systems like Miss Blossomtime & Miss UNM Michigan.

They carry over 30 different designers between their two locations, including one of a kind dresses that are exclusive to Viper Apparel. Huge names include: Sherri Hill, Mac Duggal, Rachel Allan, Jovani, Tiffany and many more! They also have a unique and well known policy: They will not sell the same dress to the same event, not even in a different color! You will be guaranteed to have a unique look that no one else will have!

Viper Apparel Prom & Pageant caters to all your formal needs, from dresses to shoes, accessories, alterations. Their helpful and knowledgeable staff will help you from the moment you walk in until the moment you leave happy with the dress of your dreams.

“I have purchased multiple dresses from viper apparel for events such as prom, pageant, homecoming, and special events,” one reviewer said. “The staff is so knowledgeable on the latest and hottest trends and they always make me feel so beautiful in their dresses. I would recommend this place to all of my family and friends.”

Photo: Viper Apparel Facebook

8. The Clothes Tree

The Clothes Tree was voted in the eighth spot for the Top Prom Stores of 2018. It has worked with many girls this year in the Alabama and surrounding areas for their proms, pageants, parties and more! Located in Birmingham, Alabama, The Clothes Tree By Deborah has been dressing the women of Alabama for 52 years, as well as Miss Alabama America for 18 years!

They are a specialty boutique that carries fashionable couture clothing and accessories, and houses more than 4500 square feet of dresses, formal gowns, sportswear and accessories. The Clothes Tree can dress you for proms, pageants, homecoming, sorority rush and formals, cocktail parties, charity balls, mother of the wedding party and bridesmaids.

Whether your taste is contemporary or traditional, The Clothes Tree By Deborah has the perfect look for you. Their website was created to introduce the boutique to more people around the world, and give the same personal shopping experience that they give right in Alabama.

“I absolutely love going in to The Clothes Tree,” one reviewer said. “They have so much of a selection to choose from. You will always find the perfect dress! The staff is very helpful and they have served many Queens!!”

Photo: The Clothes Tree Facebook

7. Lasting Impressions

Lasting Impressions was voted in the seventh spot for the Top Prom Stores of 2018. In 2017, Lasting Impressions earned the fifth spot in our Top Prom Stores list. It has worked with many many girls this year, in the Georgia and Alabama and surrounding areas for their proms, pageants, parties and more!

Lasting Impressions Formal Wear is located in Columbus, Georgia, and Eufaula, Alabama, and will be opening a new location in Florida.

With a rich history in the prom and pageant industry, Lasting Impressions has dressed girls from the East coast to the West coast and all the areas in between. Prom girls are a huge part of the store’s success story! While a prom dress may be a slightly different look than a pageant dress, the staff will certainly know how to give you the wow-factor to impress everyone at school! Lasting Impressions feels it’s important that each girl be the one to select their dream gown, and that each girl should look radiant when they enter their prom. But, sometimes a customer needs help, and this is when their formal wear expertise comes into play. The staff listens, then introduces the customer to the perfect dress. With hundreds of dresses always in stock, the staff pulls from a wide array of colors, sizes, styles, fits and fabrics to create a magical moment for every girl.

So, the next time you need a prom, pageant, homecoming or special event dress, just know that Lasting Impressions is your one stop shop.

Photo: Lasting Impressions

6. Ashley Rene’s

Ashley Rene's was voted in the sixth spot for the Top Prom Stores of 2018. It has worked with many girls this year in the Indiana and surrounding areas for their proms, pageants, parties and more!

Ashley Rene’s Prom and Pageant is located in Elkhart, Indiana, and is the leading prom and pageant retailer in the state. The store has a 5,000-square-foot showroom with a 30-foot runway inside. Ashley Rene's is the sole Sherri Hill Couture and Stefanie Somer retailer in all of Indiana and also sell brands like Rachel Allan, Ellie Wilde, Farina, Mac Duggal, ASHLEYlauren and more.

Photo: Ashley Rene's

5. PreVue

PreVue was voted in the fifth spot for the Top Prom Stores of 2018. In 2016 and 2017, Prevue earned the top spot on the Top Prom Stores list! It has worked with many girls this year, in the California and surrounding areas for their proms, pageants, parties and more!

Do you need a magical gown for a magical night? PreVue can help you find a dress that dreams are made of! Women and girls go to PreVue from all over the US because they have thousands of formal gowns from the top designers in the bridal, pageant, prom and Quinceanera worlds stocked floor to ceiling in their mega-store. From Sherri Hill and Jovani to Mori Lee and Tarik Ediz, they have the best in formal evening gowns.

Take a deep breath! PreVue’s showroom can be overwhelming, but their consultants really do make shopping there an amazing experience. You walk in with a vision of your perfect formal look in your head - whether you're all about that princess vibe, Hollywood glam or dark romance - and their style experts will find the formal evening gowns and cocktail dresses that turn your dream into reality. PreVue Formal and Bridal is the largest bridal and formal wear store on the West Coast. They have thousands of gowns in stock from the top designers of bridal, pageant, and prom.

For over 30 years, PreVue’s experienced staff has been providing high quality customer service while helping their customers find their dream dress. PreVue is a one stop shop with everything you will need for your next big event.

Photo: PreVue

4. Lola B Boutique

Lola B Boutique was voted in the fourth spot for the Top Prom Stores of 2018. It has worked with many girls this year, in the Mississippi and surrounding areas for their proms, pageants, parties and more! Lola B Boutique considers it a personal mission to dress their customers in fabulous dresses and gowns.

They register your special dress so no one else can buy it from them, guaranteeing that you will always have a one-of-a-kind look that is all your own. Their current formal collection includes Sherri Hill, Jovani, Mac Duggal, and Rachel Allan and many more, but they also specialize in special orders and custom pageant gowns. In addition to their outstanding formal collection, they have unique shoes, jewelry, bags and accessories to complete your look.

Lola B is proud to serve and be a productive part of their community. Their primary charities are Girls of Grit and Mississippi Miss Amazing, but they also support many local churches, schools and foster and advocacy programs.

“Love this store,” one reviewer said. “Buy all of my dresses and my daughter’s dresses here. The staff is wonderful and knowledgeable. They are so professional!”

Photo: Pinterest

3. Terry Costa

Terry Costa was voted in the third spot for the Top Prom Stores of 2018. In 2017, Terry Costa earned the fourth spot on our Top Prom Stores of 2017 list. It has worked with many girls this year in the Texas and surrounding areas for their proms, pageants, parties and more!

Terry Costa is located in Dallas, Texas, and carries a wide assortment of evening gowns, casual day dresses and accessories. Terry Costa has been dressing pageant girls for their pageants and proms for years. It also hosts modeling competitions and opportunities to become fashion ambassadors for the store.

“Exceptional selection of dresses,” one reviewer said. “Exceptional staff! We are always able to find exactly what we are looking for at Terry Costa!”

Photo: Terry Costa Facebook

2. Henri’s Cloud Nine

For the second year in a row, Henri’s Cloud Nine was voted in the second spot for the Top Prom Stores of 2018. It has worked with many girls this year, in the Ohio and surrounding areas for their proms, pageants, parties and more!

Nobody does prom 2019 quite like Henri's! And nowhere else will you find a better selection of Sherri Hill prom dresses and the hottest trends from your favorite designers! Henri's is proud to offer the very best in spring 2019 fashion with long dresses for prom, short dress styles, accessories and so much more. As a platinum level retailer, they hold the highest account status with all of their designers, so you can be sure you're getting the real deal whether you purchase prom dresses online or in either of their award-winning store locations.

Visit their newly remodeled Columbus prom dress store or shop their flagship location in Minerva, if you happen to be visiting the great state of Ohio. But, if you can’t make it to either of their locations personally, you can visit them online, where you’ll be sure to find the best in designer pageant, prom and homecoming apparel.

“I’ve been going to Henri’s for years and I’ve always had amazing experiences,” one reviewer said. “Every employee is knowledgeable about each designer, dress and occasion, and it makes the experience amazing!”

Henri's Cloud Nine Showroom. Photo: Wedding Wire

1. The Ultimate Woman's Apparel

The Ultimate Woman's Apparel was voted into the first place spot for the Top Prom Stores of 2018. It has worked with many girls this year in the Massachusetts and surrounding areas for their proms, pageants, parties and more! They have dressed customers meeting the Queen of England, attending the Presidential Inaugural Ball and appearing at the Oscars and the Emmy Awards!

Founded in 1969 in Frances Merlino’s home in Revere, Massachusetts, The Ultimate evolved from a tiny boutique to New England’s elite prom, social occasion and evening wear store, and is now known worldwide.

The Ultimate carries the widest selection of formal dresses in New England with more than 20,000 exclusive dresses and gowns from top designers such as Sherri Hill, Jovani, La Femme, Mac Duggal, Christina Wu, Morilee, Bill Levkoff and many more! Look no further for your exquisite bridal, bridesmaid, mother of the bride, prom, pageant or any other special occasion dress. They even have the accessories to complete your look!

The Ultimate is proud to support pageants that recognize that beauty and talent comes in all sizes and shapes. They carry in stock dresses from sizes 00-32. They also believe in giving back to the community. They do many fashion shows for fundraising events, including The American Lung Association, breast cancer awareness and the Pan Mass challenge. They also know that for too many families, the cost of going to prom is more than they can afford. Over the past three years, they have given away more than 3,000 new prom dresses to area schools and non-profit organizations. 

At The Ultimate, big dreams are never cut short by a small budget – looking like a million does not have to cost a fortune. Shop in store at their Peabody, Massachusetts location, or online, for The Ultimate shopping experience!

Customers at the Ultimate. Photo: The Ultimate Facebook

 

Top 10 Pageant Stores of 2017

10. Joann's Prom and Pageant Things

Joann's Prom and Pageant Things is located in Union City, Tennessee, and is a favorite store for many southern pageant girls. It is the official wardrobe sponsor for the Miss Tennessee, Miss Tennessee's Outstanding Teen, Mrs. Tennessee America, Mrs. Mississippi America, Miss Tennessee USA, Miss Georgia USA and Miss Mississippi USA pageants. 

Photo: Yelp.com

9. Proms, Pageants, & Pretty Things

Proms, Pageants, & Pretty Things is located in Roanoke, Virginia, and has previously been featured in The Knot. Among the trained staff at Proms, Pageants, & Pretty Things is Arielle Saige, President of the Winners Circle pageant coaching business. Having an expert in pageantry and pageant coaching allows the team at Proms, Pageants, & Pretty Things to help you select your next winning gown!

Miss Virginia Teen USA getting wardrobe from Proms, Pageants and Pretty Things.

8. Dazzle Boutique

Dazzle Boutique is located in Oxford and Waterbury, Connecticut, and carries dresses, shoes, swimwear and other pageant necessities. It carries designers Alyce Paris, Ellie Wilde, MacDuggal, Sherri Hill, Rachel Allan and more. Dazzle is a one-stop shop for all your pageant wants and needs!

Miss Connecticut Teen USA at Dazzle Boutique

7. Noell

Noell is located in Los Angeles, California, and carries designers such as Jovani, Sherri Hill, Terani Couture, David Meister, Badgley Mischka and more. Recently, Noell was listed on the LA Times, "Treasures of LA" list. It is one of the largest prom and pageant retailers on the West Coast! 

Photo: noell.com

6. Le Chic

Le Chic Prom & Pageant Boutique is located in Muscatine, Iowa, and first opened its doors over five years ago. This store has outfitted many titleholders from the across the Midwest in the Miss America, Miss America's Outstanding Teen, Miss USA and Miss Teen USA pageants. With a large selection of major designers collections, you are sure to find your perfect dress here!

5. Lola B

Lola B Boutique is located in Southaven, Mississippi, and was opened in 2011. Its staff has helped many pageant girls find the perfect dress for them and the system that they are competing in. Lola B has everything from evenings gown to jumpsuits!

Photo: Lola B Boutique Facebook

4. Regalia

Regalia Magnificent Apparel is located in Orlando, Florida and has been wardrobing local, state and national pageant winners since 1989. Regalia is the official wardrobe sponsor for Miss America's Outstanding Teen, Miss Florida, Miss Colorado, Miss Pennsylvania, Mrs. Florida International, Mrs. Florida United States and Mrs. Florida America. With a specialty in pageantry, Regalia also keeps up with the latest fashion trends!

Miss Connecticut in Regalia

3. Bridal Elegance

Bridal Elegance is located in Ottawa, Illinois, and is the Midwest's largest bridal, prom and pageant store. It carries designers MacDuggal, Sherri Hill, Johnathan Kayne and more. If you're looking for a show-stopping dress for your next pageant, Bridal Elegance may have exactly what you're looking for.

Miss Illinois USA in Bridal Elegance

2. Henri's 

Henri's has two locations in Columbus and Minerva, Ohio. The two Henri's locations carry designers such as Mori Lee, Jovani, JVN, Sherri Hill, Rachel Allan and more. Not only do the stores carry the latest and hottest dress designers, they carry beautiful jewelry and shoes to match any dress you find.

Miss USA 2017 Kara McCullough wearing a Henri's dress at Miss USA 2017. Photo: Miss Universe Organization

1. Ashley Rene's Prom and Pageant

Ashley Rene's Prom and Pageant is located in Elkhart, Indiana, and is the leading prom and pageant retailer in the state. The store has a 5,000-square-foot showroom with a 30-foot runway inside. Ashley Rene's is the sole Sherri Hill Couture and Stefanie Somer retailer in all of Indiana and also sell brands like Rachel Allan, Ellie Wilde, Farina, Mac Duggal, ASHLEYlauren and more.

Mrs. America Mekayla Eppers at Ashley Renes

 

Top 10 Prom Stores of 2017

10. Glam Squad

Glam Squad Couture is your one-stop prom and pageant shop located in Scottsdale, Arizona. It is the official state sponsor of Miss Arizona USA, Miss Arizona Teen USA, Miss Arizona America and Miss Arizona's Outstanding Teen, which means it knows glamor! Glam Squad can definitely hook you up with your dream dress for prom.

 

9. Joeval's

Joeval's is located in Rochester, New York, and has helped many girls find their perfect dresses! It has a wide selection of both short and long dresses for prom. You're sure to find something you love for prom 2018!

 

8. Diane & Company

Diane & Company is located in Freehold, New Jersey, and is one of the best places to find your prom dress in New Jersey! Owner Diane and her two daughters, Kimberly and Christina, make sure that each and every employee is trained to help girls find the perfect dress for them.

 

7. The Ultimate

The Ultimate is located in Peabody, Massachusetts, and has experience dressing girls for pageants and prom! With a five-star rating in the Pageant Planet Directory, it comes as no surprise that The Ultimate made the Best in Pageantry list this year! It is the largest dress store in New England, carrying over 17,000 dress in stock.

 

6. Whatchamacallit

Whatchamacallit has two locations in Ft. Worth and Dallas, Texas, and has been conducting business for over two decades as a premier dress store for special occasion dresses. With over 20,000 prom dresses in stock, Whatchamacallit is the largest prom dress store in Texas. You're sure to find your perfect dress at either location! 

 

5. Lasting Impressions

Lasting Impressions Formal Wear is located in Columbus, Georgia, and Eufaula, Alabama, and has been open since 2001. The experienced staff members have worked with contestants all over the southeast in pageant systems like Miss America, Miss America's Outstanding Teen, Miss USA, Miss Teen USA, Miss Teen America and International Junior Miss. While a prom dress may be a slightly different look than a pageant dress, the staff will certainly know how to give you the wow-factor to impress everyone at school! 

 

4. Terry Costa

Terry Costa is located in Dallas, Texas, and carries a wide assortment of evening gowns, casual day dresses and accessories. Terry Costa has been dressing pageant girls for their pageants and proms for years. It also hosts modeling competitions and opportunities to become fashion ambassadors for the store.

 

3. Ultimate Fashions

Ultimate Fashions has two locations. One is located in Woodbridge, New Jersey, and the other is located in Staten Island, New York. They carry designers like House of Wu, Dave & Johnny, Colors, Mon Cheri, Mori Lee and more. The dresses in stock range from size 00 to 38, and both stores offer tuxedo rentals as well!

 

2. Henri's

Henri's has two locations in Columbus and Minerva, Ohio. The two Henri's locations carry designers such as Mori Lee, Jovani, JVN, Sherri Hill, Rachel Allan, and more. If you're looking for the perfect dress to wow everyone at prom, look no further than Henri's.

One of the many stunning dresses available for prom at Henri's

1. PreVue

PreVue is located in San Diego, California, and is the absolute best place to find your prom dress for the special night! It carries designers like Tarik Ediz, Sherri Hill, Jovani, House of Wu, Mori Lee and more. While PreVue is an incredible place to find your next pageant dress, it is also the perfect place to find your dream prom dress!

 

Top 10 Pageant Stores of 2016

9. The Competitive Image

Located in Dothan, Alabama is The Competitive Image. "Magnificent Apparel and Finery" is this boutique's slogan. It has provided attire for hundreds of titleholders dating back to 2001. It's no wonder The Competitive Image is among the top in the nation, as they also hold events during the year. In April, Sherry Hill will be at their Trunk Show.

 

8. Lola B

Located in northern Mississippi, Lola B Boutique helps women find that perfect gown. Lola B opened in late 2011 and since then has dressed women in systems ranging from Miss America to Miss America's National Teenager to local festival pageants. 

 

7. Serendipity

Known as one of the largest prom stores, Serendipity has been the stop for contestants like Olivia Jordan, Miss USA 2015 and Miss Oklahoma Teen USA 2016, Hellen Smith. Located in Oklahoma City, the boutique features designers like Jovani, Sherri Hill, Ellie Wilde and Rachel Allan. On its website, you can easily search the inventory to find the gown right for you.

Olivia Jordan, Miss USA 2015, competed in her hot pink evening gown from Serendipity. HO/Miss Universe Organization L.P., LLLP

6. Joann's

Now featured on Lifetime's "Glamour Belles," Joann's is the first stop for many pageant women in Tennessee and across the south. Joann's is the official wardrobe sponsor for pageants in the Miss Tennessee (America) system, Mrs. Tennessee, Mrs. Mississippi, and three USA state competitions. Its new show debuts in early April and will show the drama behind the scenes of the shop.

 

5. Ashley Rene's

Next on our list is a one-stop shop located in Elkhart, Indiana. Ashley Rene's has over 5,000 square feet of prom, pageant and formal attire. Boasting close to 10 years of experience, Ashley Rene's staff has prepared women for the National American Miss, Miss America, USA National Miss, Jr. High, High School and Collegiate America competitions. 

Sydney Rowland, National All-American Miss Jr. Teen 2016-2017 wearing Ashley Rene's

4. Ultimate Fashions

For the contestants on the east coast, Ultimate Fashions is the place to visit for your pageant needs. With two locations, one at the Woodbridge Center in Woodbridge, New Jersey and the other at the Staten Island Mall, Ultimate Fashions provides personalized services without the high costs. The staff can work to find your perfect dress from sweet 16 to mother of the bride to prom to pageant.

 

3. Diane & Company

Another New Jersey favorite, Diane & Company features couture, pageant, prom and cocktail dresses. With over 45 years of experience, this boutique in Freehold works to make its women feel like royalty with its couture legacy. Featured on Oxygen's "Jersey Couture," each employee receives training from Diane herself to have an eye for fashion and assist in making customers feel special. Some of their gowns can be found on contestants from the Miss New York USA and Miss District of Columbia USA pageants.

 

2. Bridal Elegance

Known as the largest bridal, prom and pageant Store, Bridal Elegance has served thousands of customers. With two locations in Illinois, Bridal Elegance is a sponsor for the Arkansas, Indiana, Illinois, Kansas, Idaho, Colorado, Minnesota and Nebraska USA systems among quite a few others. Pageant girls near and far flock to the Ottawa location because of its large inventory of gowns (20,000) where you are sure to find the right one.

Miss Illinois USA 2016 in Bridal Elegance

1. Henri's Cloud Nine

Located in Ohio, Henri's Cloud Nine is a full-service boutique catering women looking for sweet 16 to prom and bridal gowns. Henri's focuses on creating the perfect image and vows to work within budgets to get the best gown.

Miss Ohio 2016 Alice Magoto wearing Henri's Cloud Nine on the Miss America stage

Top 10 Prom Stores of 2016

10. Glitterati Prom and Pageant Superstore

9. Atiana's Boutique

With two locations, one in Milford, Connecticut and the other in West Nyack, New York, Atiana's Boutique helps young women bring another level to their special occasions. The team works to provide a personalized shopping experience and has an inventory of their gowns on its website. 

 

8. Diane & Company

Come to where the legacy begins, Diane & Company is located in Freehold, New Jersey. This store provides personalized shopping with an expert to help locate the gown for you. The staff is trained by Diane and works with clients to really hear and understand their sense of style before selecting a gown. The boutique was even featured on Oxygen's "Jersey Couture." 

 

7. Whatchamacallit 

This designer boutique has a few showrooms in Texas; one in Dallas and the other in Fort Worth. At Whatchamacallit, the staff works to bring you the latest styles for prom and pageants. The store provides gowns for pageant, homecoming and prom. 

 

6. Peaches Boutique

Located in Chicago, Peaches Boutique is known as the "World's Largest Sherri Hill Retailer." With over 20,000 dresses in stock, Peaches carries many names from Mori Lee to Jovani in sizes ranging from 00-28. Peaches works to provide its clients with gowns as soon as possible.