Miss Eco International is a newly formed international beauty pageant by Dr. Amal Rezk in 2015 in the collaboration with LTCP-UN (Let's Take Care of the Planet) with the motto “Beauty for Eco”. The motive behind starting the pageant is to spread environmental awareness among the masses, through the theme of Economics, Environment, and Tourism. In 2018 Miss Eco International collaborated with IIMSAM in support of the United Nations so that the reigning titleholders dedicate their year to promoting specific projects and addressing issues from the Sustainable Development Goals of 2030. The winner of Miss Eco International then becomes the spokesperson for the IIMSAM Youth UN goodwill ambassador.