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The Fashion Hero

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About The Fashion Hero

It is the first competition TV series changing the unrealistic standards in the beauty and fashion industry, and empowering real people to become role models for this generation.


22 contestants from all over the world will take part in various challenges, each one designed to test the contestant’s self-belief, clarity and strength of character while remaining true to themselves. In the end, four will be chosen to participate in an international brand’s marketing campaign. However, only one winner will be chosen as the new face of A New Kind Of Beautiful TV series presented by The Fashion Hero.

Rules of The Fashion Hero

  • Are you allowed to be married?

    Both. We allow both married and non-married contestants.

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  • Are you allowed to have kids?

    Both. We allow both contestants with and without children to compete.

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  • Who is allowed to compete?

    Both. We allow both male and female contestants.

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  • What are the phases of competition?

    Multimedia

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